Creating Class Acts
They already love music. With iPods and smartphones, they rarely leave home without them. They're willing to stand in line for hours for their favorite artists, as loyal concertgoers. They have discretionary time and money, not to mention heaps of natural ability and unlimited artistic potential to play, and play well.
Yet youth are still relatively unexposed and remain the untapped market in the world of classical music. And, ironically, they hold the future of great orchestral music in the palm of their hands.
Sarasota Orchestra recognizes it must evolve to engage new generations. With subsidy cuts and audiences becoming more diverse, a new era has begun where the Orchestra must engage the younger generation rather than waiting for them to find us.
Once we reach them, they are our most receptive participants. The Orchestra is committed to transforming the classical music experience into a youthful medium, where children and teens don't replace their pop music with Mozart, but add him to their playlists.
The benefits of early exposure to classical music are endless. It is like a world classroom where young people are dished up full servings of geography, history, art literature, and math, along with music during each encounter. Sarasota Orchestra is taking its students on a journey to different cultures, time periods and lands through its education programs.
For more information, contact Sarasota Orchestra Education Department at (941) 487-2731.