Creating Class Acts
They already love music. With iPods and mp3s they rarely leave home without it. They’re willing to stand in line for hours for their favorite artists, as loyal concertgoers. They have discretionary time and money, not to mention heaps of natural ability and unlimited artistic potential to play, and play well.
Yet youth are still relatively unexposed and remain the untapped market in the world of classical music. And, ironically, they hold the future of symphony – even the Sarasota Orchestra – in the palm of their hands.
The Sarasota Orchestra recognizes it must change the face of its music to survive. With subsidy cuts and traditional audiences dwindling, it is clear a new era has begun where the symphony must be delivered to the youth rather than waiting for them to find it.
Even though many youngsters today have never experienced classical music first hand, the Sarasota Orchestra recognizes them as the future. Once we reach them, they are our most receptive participants. The Orchestra is committed to transforming the symphony into a youthful medium, where children and teens don’t replace their pop music with Mozart, but add him to their playlists.
The benefits of early exposure to classical music are endless. It is like a world classroom where young people are dished up full servings of geography, history, art literature and math, along with music during each encounter. Come see how the Sarasota Orchestra is taking its students on a journey to different cultures, time periods and lands through its education programs.
For more information, contact the Sarasota Orchestra Education Department at (941) 487-2731.